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商品編號： 9-495-001 出版日期： 1994/09/01 作者姓名： Mills, D. Quinn;Wei, Richard C. 商品類別： Other 商品規格： 15p 再版日期： 1994/09/23 地域： Taiwan;Japan 產業： Personal computers 個案年度： 1990 - 1990
商品敘述：
In the early 1990s, Acer, Inc. set two goals: to be a top-five PC company worldwide in 1995 and to be a global consortium of companies by the year 2000. The company identified potential obstacles concerning capital, image, number of experienced international managers, and marketing experience in foreign markets, and devised a strategy to reach its goals. This case examines the company''s strategy in the context of changes in the PC industry.
涵蓋領域：
Organizational structure;Strategy formulation;Manufacturing strategy;Multinational corporations;Goals;Marketing strategy;Production
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